Indeed, the most common theme of these blogs is change, ideally for the better of society, the planet and all its inhabitants. Change is, as we all know, nothing new. The only thing that never changes is the fact that things are always changing, as crazy as that sounds.
Yes, change has always been a constant. But in the past century it went into warp speed mode. We went from candles to light bulbs, from horses to cars, from slaves to machines, from letters to text messages. And the pace of change only continues to accelerate. It seems like every month there’s a new technology with the potential to change the way we do… everything.
But until recently, one aspect of our lives has remained relatively stagnant, the food we eat. Throughout our existence we humans have mostly eaten whatever is geographically convenient.
Contrary to popular belief, early humans ate predominantly plants, but as we migrated away from the equator, far enough where edible plants were scarce, we relied more on hunting other mammals for sustenance.
Fast forward a few hundred thousand years or so (recent evidence suggest anatomically modern humans evolved about 300,000 years ago), and our taste for meat has turned into one of the cruelest and most environmentally destructive industries on the planet.
Animal agriculture is responsible for the majority of Amazon rainforest destruction. It’s also the leading driver of species extinction on the entire planet because it consumes so much land, and it uses 520 times more water than hydraulic fracturing (fracking), a controversial method of extracting oil and gas from underground rocks because of its excessive consumption of water.
Countless animal rights, environmental and health organizations have been pleading with people to abandon, or at least reduce, their consumption of meat for decades. But there’s one big problem. Too many people regard meat as an integral part of their diets and cultures, and old habits die hard. In a nutshell, when it comes to food, we’re too stubborn to change.
But there’s an organization that’s changing that, called The Good Food Institute (and yes, the food is good, in more ways than one). Just like automobiles saved most horses from the backbreaking task of hauling people and goods around for long distances, alternative meats are creating a monumental shift for the first time in human history, and The Good Food Institute (GFI) is making it happen.
Founded in 2016 by Bruce Friedrich, GFI works with scientists, entrepreneurs and investors to revolutionize the way we look at meat, by focusing on plant-based and cultivated alternatives.
And they’re getting things done.
In 2018, GFI gave over 160 presentations around the globe, educating the public about plant based and clean meat innovation, at venues such as the World Bank and Harvard Business Schools.
They’re also pushing the envelope in public policy, advocating fairness in the regulation of plant-based and cell-based meat, while pressuring governments to invest more in sustainable protein R&D.
Indeed, change happens naturally, but considering how recklessly we’re devouring our natural resources, change may not be happening fast enough. That’s why The Good Food Institute is giving that much-needed change a push, something even the most stubborn among us will likely accept sooner or later.
Because who could possibly be against good food?
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