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For every action there is an equal and opposite reaction. This was Isaac Newton’s third law of motion. In many regards, it can be applied to just about every aspect of our very existence, but when applied to things beyond the laws of motion, the “equal” can lose relevance.

Today, it appears we are experiencing the reaction of a series of collective actions. Our activities are warming the planet at a rate likely faster than any other time in Earth’s history. Wildlife populations have decreased by 60% from 1970 to 2014, and most fish in the ocean have ingested some form of plastic, while discarded fishnets are killing all kinds of marine wildlife. All of these are the result of human actions.

Of course, there’s no way I can write a blog in April 2020 without mentioning you know who. Covid is the talk of the town (yeah, I know, that’s quite an understatement), a tiny but fierce creature that has turned our homes into our penitentiaries. It’s also likely to be a reaction to our numerous actions, like the destruction of animal habitats to make room for livestock and other industries, part of which was explained in my previous blog.

But considering all we’ve been doing to the planet and the animals that live on it, including ourselves, why does it sometimes seem like nobody really gives a $&*^!?

For one, we humans are complex creatures, and the actions we take at a collective level often go against our own best interests, partly because the human psyche has yet to fully adapt to modern realities and challenges.  

The good news is there are numerous movements working to address the predicament in which we’ve put ourselves. The United Nations has put forth 17 Sustainable Development Goals for nations to follow (whether they actually adhere to them may be another story).

The emergence of a Doughnut Economy, a global framework based on social and environmental boundaries instead of just the relentless pursuit of wealth, may actually materialize in the future, and many corporations are making an effort to mitigate their impact on our beautiful planet, more than ever before. And today, more and more people are adopting plant-based diets for health, environmental and ethical reasons.

Thankfully, there are people of all ages, races, nationalities, and backgrounds who have adapted their frame of thinking to the challenges we face, and many of them do give a $&*^!  

If enough of us can muster the audacity to take meaningful action, perhaps we can create a reaction that goes in the right direction for a change.

Here at Sustainable Brilliance, we’re also working hard for meaningful change. If you’d like to help us provide content and see us grow as an eco-startup, remember to subscribe for your free ebook and please checkout our new eco-store.

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